Target audience research

Target audience

The typical audience of Gothic horror's:

The main target audience for this type of film are people who would happily stand in line to watch this film, Goths/Gothic people, horror fans, people who are into blood and gore. These types of people are the main different types of audience that would watch this film, However the film could be watched by anyone but these are stereo-typically the main audience for this genre. Furthermore, the film is mainly aimed at 16+ because of the content within the movie this is also most Gothic horror films average at 16+ or 18+ age certificate rating. Women are also a big part in this audience because normally the main protagonist is male, so many men wouldn't watch it if there isn't a attractive protagonist to draw in male views using the "Male gaze". However the majority of a Gothic Horrors audience is male as they tend to enjoy watching these types of film more than women.

Who are Hammer horror's target audience?

Hammer Horror's main target audience was also a very typical Gothic horror audience, their films were aimed at young teens and adults (12+) due to Hammer horrors main goal of revitalizing the Gothic horror genre, they really focused on the teen and young adult generations because not only would their types of film appeal to them more, but there was more of this audience and they were also known to go out more, so they would have made their genre more popular and made more money from this audience. They also focussed on these age groups they wanted to get the younger generations into the Gothic Horror genre, so they aimed their films to this audience because they are easier to appeal to them that it is the older generation who do not really watch as many films as the younger generations.

Is the your film meant for people who enjoy the genre or are you trying to show the genre to a new audience?

Overall, the idea of our film is meant for people who currently enjoy the common Gothic Horror films as it contains common features from a typical Gothic Horror like a spooky setting, and a dark atmosphere. However our film could attract other audiences that usually wouldn't watch a Gothic Horror film because of the modern side of our idea. Because our idea is a Gothic Horror set within the 21st century it may not conform to all the conventions of a Gothic Horror like old costumes and old setting and this may make our idea appeal more towards other audiences as well. Our film, like Hammer Horror Productions is aimed towards the ages of 12 and above because our film is going to be a 12A. This is because they are easier to appeal to, and due to the modern view of our film, they would be more likely to enjoy our film than the older viewers.