Evaluation - Question 5
How did you attract/address your audience?
To attract my specific targeted audience we included certain elements within our clip to attract and appeal to them in general. We focused mainly on the creation of the film, for example in the film we used a lot of handheld shots, this is because this is a specific convention of the "Gothic Horror" genre and also it's great at making the audience feel like they are right in the movie with the charcters. We chose to do this because it would stand out to the audience, make the film more like a clasic "Gothic Horror" so they would enjoy it more and also to make the film different from other films which tend to use a lot of static pans and crane shots because this adds more of a observation feel to the films whereas ours makes the audience feel up close and person with the charcters and is great at building tension.
We also focused a lot on editing, we used a lot of specail effects on different scenes within our film to make parts of the film either look from the last like the opening scenes in the beginning of our film, or a little bit freaky and paranormal like towards the end of our film when Emily is walking down the road. We also used a lot of white flashes and straight cuts to help the scenes transitions appear more smoother, professional and also more sudden. This was done to help attract our audience because it kept the tension built while not making the scene drag along and cause the audience to get bored, they were quick and fast paced so the audience pay attention aswell as build tension for the viewers.
During the time of researching, we also created a questionnaire which was handed out to students of our college to try and get their views on the "Gothic Horror" genre and what they want to see in this genre. This was also useful because the ages of the college members was inside our target audience age gap aswell so they were useful to us. Almost every questionnaire that was given back to us showed that the person answering this questionnaire liked "Gothic Horror" films and they all pretty much awnsered with the same awnsers, the questionnaires that we got back showed that everyone enjoyed how "Gothic Horrors" were "scary" and created a lot of tension within the audience as they included "jump scares" and caught the audience off guard. The questionnaires also helped us as they showed us that our audience thought that a good plot and storyline was really important in making a good "Gothic Horror" film and this also influenced our choice of plot because we wanted a intriguing and drama filled plot, that still enabled us to conform to the "Gothic Horror" conventions.
To help us target our audience we conformed to the "Gothic Horror" conventions so that we would appeal to our target audience as this is what makes them enjoy a "Gothic Horror" film. We also made everything within our film more modernised to help appeal to our target audience more. This is shown by the costume for example, the costume within this film that we created uses casual and a more modern sense of dress instead of old leathery clothing because this will appeal more towards a modern day audience as well as the younger side of my target audience. We also used the location to help target our audience as our film is set within a city whereas typically "Gothic Horror" films are usually set in an isolated or abandoned area.
One key scene that was in our final piece, was the killing of the bride. This scene is unsuspected and also creates a lot of tension as it catches viewers of guard and also the violence in the scene draws them into watching more. This scene is also effective because of the special effects on the scene, it Is sped up and also this is when we first see the screen change to black and white, this is to catch the viewers attention with the sudden change and also to make them interested to why this person has been killed, it also could stand out to our audience because the protagonist is close up to the screen and the audience would recognise this as a key scene because of the significance and detail that went into her killing.
Another key scene is when Tommy and Brooke both go for a walk and as they begin to exit through the door there is a white flash and the music starts playing as Emily appears. This would help intrigue our audience because this is the first time we see the "ghost" and it also shows the genre to the audience. it also happens suddenly and would surprise the audience and gain their attention.
One key scene that was in our final piece, was the killing of the bride. This scene is unsuspected and also creates a lot of tension as it catches viewers of guard and also the violence in the scene draws them into watching more. This scene is also effective because of the special effects on the scene, it Is sped up and also this is when we first see the screen change to black and white, this is to catch the viewers attention with the sudden change and also to make them interested to why this person has been killed, it also could stand out to our audience because the protagonist is close up to the screen and the audience would recognise this as a key scene because of the significance and detail that went into her killing.
Another key scene is when Tommy and Brooke both go for a walk and as they begin to exit through the door there is a white flash and the music starts playing as Emily appears. This would help intrigue our audience because this is the first time we see the "ghost" and it also shows the genre to the audience. it also happens suddenly and would surprise the audience and gain their attention.
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